client
Hidden Tails
service name
Brand Identity
budget
$200
01.
Intro of case
Hidden Tails is a cocktail bar built for a young, energetic audience — a place where bold flavors, late nights, and expressive culture come together. The brand needed an identity that felt confident, playful, and unmistakably modern.
02.
The challenge
Hidden Tails wanted to stand out in a crowded nightlife scene. The identity had to capture energy and attitude while remaining versatile across signage, menus, social media, and merchandise. It needed to feel memorable at first glance and iconic over time.
03.
Our Approach
We focused on translating the bar’s vibrant atmosphere into a strong visual language. The logo was designed to feel bold and character-driven, reflecting movement, nightlife, and personality. Every design decision was made with the target audience in mind — youthful, social, and experience-driven.
Beyond the logo, we developed a complete brand identity system that allows Hidden Tails to show up consistently while still feeling dynamic and expressive across different applications.
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