client
Uptown Radio
service name
Corporate Identity
budget
$5k
01.
Intro of case
Uptown Radio is a vibrant, culture-driven radio station created for a young, energetic audience. Rooted in music, conversation, and urban culture, the brand needed an identity that felt bold, current, and instantly recognizable.
02.
The Challenge
The goal was to design a brand that could stand out in a fast-moving media space while staying relevant to a youth audience. The identity had to feel expressive and dynamic, yet flexible enough to live across on-air visuals, social media, digital platforms, and promotional materials.
03.
Our Approach
We leaned into movement, rhythm, and personality. The brand identity was developed to reflect the energy of live radio — expressive typography, bold color choices, and graphic elements that feel active and contemporary.
The visual system was designed to be adaptable, allowing Uptown Radio to shift tones depending on shows, campaigns, and cultural moments while maintaining a strong core identity.
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